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The One Copywriting Technique You’re Not Using (+6 Ways to Do It)

There are two magic lands. One is the land of friendly grain-grower tribes, while the other is a motherland of mean-spirited hunters warring and betraying for profit. Can you guess which land is called Grataka and which one is called Lamoniana? Okay, hold that thought because we’ll get to it in just a sec. In today’s post, we’re going to talk about a copywriting strategy that you probably have never heard of and how to use it to write copy that sells . It’s got a complicated name, but it’s actually an easy and effective strategy. Let’s dive in. What is phonosemantics? Phonosemantics ( aka phonoaesthesia, aka sound symbolism) is a portmanteau word defining the theory that meanings come from sounds . Each sound, or phoneme, carries a specific psychological impression. Whereas onomatopoeias are a category of words that define themselves in the way they are pronounced, phonosemantics says that any word can make an impression based on the way it’s pronounced. Which explains why

Jack Dorsey’s Block Is Building A Bitcoin Mining System

Jack Dorsey’s Block Is Building A Bitcoin Mining System Jack Dorsey’s Block Is Building A Bitcoin Mining System

The financial services company has started sketching some plans for solving the industry’s most pressing pain points.

Financial services firm Block, previously known as Square, is officially engaged in creating a new, open-source bitcoin mining system, CEO Jack Dorsey announced Thursday on Twitter, referencing a more detailed thread on the project’s objectives by the company’s general manager for hardware, Thomas Templeton.

“We want to make mining more distributed and efficient in every way, from buying, to set up, to maintenance, to mining,” Templeton wrote. “We’re interested because mining goes far beyond creating new bitcoin. We see it as a long-term need for a future that is fully decentralized and permissionless.”

Templeton said the project is interested in joining performance and open-source architecture in an “elegant system integration.” The company is on the lookout for technologies and partnerships that could empower the idea, which is being incubated within Block’s hardware team. A dedicated team of engineers is being allocated to the task, led by Afshin Rezayee, and open roles include electrical engineers, software and analog designers, ASIC engineers, and layout engineers.

Block’s bitcoin mining system seeks to enhance three aspects of bitcoin mining: availability, reliability and performance. The goal is to make mining rigs easier to find and purchase, while also ensuring a consistent delivery experience; enhance reliability by building something better at dissipating heat and dust; and increase performance while ensuring low power consumption and a quieter experience.

Templeton said the team began by speaking with the bitcoin mining community to learn more about their experience, pain points, and overall needs in the hope to highlight possible areas of work for Block. The job also included evaluating the existing machines and system software offerings.

Block hasn’t provided a timeline for when its bitcoin mining system will be available for purchase and usage as the company focuses on the research stage of product development. Templeton also asked the community to reach out in case of any questions or feedback that could help the project.

* This article was originally published here


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