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The One Copywriting Technique You’re Not Using (+6 Ways to Do It)

There are two magic lands. One is the land of friendly grain-grower tribes, while the other is a motherland of mean-spirited hunters warring and betraying for profit. Can you guess which land is called Grataka and which one is called Lamoniana? Okay, hold that thought because we’ll get to it in just a sec. In today’s post, we’re going to talk about a copywriting strategy that you probably have never heard of and how to use it to write copy that sells . It’s got a complicated name, but it’s actually an easy and effective strategy. Let’s dive in. What is phonosemantics? Phonosemantics ( aka phonoaesthesia, aka sound symbolism) is a portmanteau word defining the theory that meanings come from sounds . Each sound, or phoneme, carries a specific psychological impression. Whereas onomatopoeias are a category of words that define themselves in the way they are pronounced, phonosemantics says that any word can make an impression based on the way it’s pronounced. Which explains why

Chapter 1-The Advantages of Time Management



The Advantages of Time Management


"Once you conquer time, you'll see how accurate it is that most people overestimate what they can accomplish in a year while underestimating what they can accomplish in a decade."


Anthony Robbins


In today's world, managing your time, achieving balance, and living a fulfilling and joyful life almost sounds like an oxymoron. We now, more than ever, rush from one duty to the next, frequently merging tasks just to stay up. If you own a business, you know how difficult it is to manage day-to-day chores and much more difficult it is to get away from them. You're probably thinking about and managing your business 24 hours a day, seven days a week. When you add in the usual daily tasks, it can seem impossible to manage your time properly.


This post, on the other hand, begs to differ. We believe that you not only should but also must, be able to manage your time effectively. We feel that efficient time management will benefit you in the following ways:


Increase your earnings.


Accomplish more than you ever thought possible.


More satisfied customers?


Make more time for yourself (really).


Maintain a healthy way of living.


And you'll live a happier, more contented life as a result.


Doesn't that seem like a tall order?  It's nearly certain if you use the appropriate tools and techniques.


The Consequences of Bad Time Management


Stress is one of the most serious consequences of inadequate time management. It's not the kind of tension that's obvious, but a more persistent and insidious kind of stress. It infiltrates your life quietly and has a long-term negative impact on your health and happiness. Chronic stress, or stress that is the result of long-term and pervasive stress, is linked to a variety of health issues.  Chronic stress, according to WebMD, can be caused by a variety of unpleasant issues or a long-term life circumstance, such as a challenging job scenario. The stress reaction lasts longer in those with higher levels of chronic stress.


Chronic stress can have the following effects over time:


The immune system is the body's defense mechanism. The body becomes more sensitive to ailments, ranging from colds and small infections to serious diseases when it is stressed. Cardiovascular disease is a term used to describe a condition that affects the heart and blood vessels. High blood pressure, irregular heartbeat (arrhythmia), blood clotting issues, and artery hardening are all connected to stress (atherosclerosis). Coronary artery disease, heart attack, and heart failure are all associated with it. Muscle ache. Neck, shoulder, and lower back pain are common among stressed people. Constant muscle tension as a result of stress could be the cause. Rheumatoid arthritis is influenced by stress.


Problems with the stomach and intestines. Irritable bowel syndrome, gastroesophageal reflux disease (GERD), and peptic ulcer disease may all be caused by stress. Organs of reproduction. Menstrual pain, poor fertility, and erection issues have all been linked to stress. The lungs, to be precise. Asthma and chronic obstructive pulmonary disease (COPD) symptoms can be exacerbated by stress.  Problems with the skin. Stress can aggravate skin conditions like acne and psoriasis. It also leads to mental coping problems. We spend more to feel calmer or happier, we eat more to feel those soothing moments, we drink, we watch TV, and we do a range of other temporary soothers.

Each of these health problems compounds, leading to diabetes, obesity, heart attacks, chronic fatigue, sleeplessness, and other problems.

Chronic stress-induced by poor time management, to put it mildly, can shorten your life and drastically reduce your overall quality of life. According to some estimates, up to 90% of doctor visits are for symptoms that are at least partially stress-related. The earliest symptoms of chronic stress and an overactive autonomic nervous system, according to the American Medical Association, are generally moderate, such as frequent headaches and a weakened immune system. As stress continues to rise, more serious health issues may arise, such as:



Diabetes mellitus is a type of diabetes that affects people

Losing your hair

Coronary artery disease



Anxiety or obsessive-compulsive disorder

Sexual dysfunction

Gum disease and tooth decay



How Do Chronic Stress and Poor Time Management Affect Your Workplace and Personal Life?


Poor time management frequently results in you spending 80% of your time accomplishing 20% of your goals. It's difficult to focus on anyone when you have too many responsibilities on your plate, and prioritizing can be difficult when everything needs to be done. As a result, a significant amount of time is squandered, goals are not met, and money is lost.


Things will fall between the cracks due to poor time management. Unfortunately, your consumers are generally the ones that suffer as a result of this. This creates a vicious cycle in which you try to pacify disgruntled consumers, which puts you back and adds even more jobs to your to-do list, causing more items to fall through the gaps.


Burnout. You probably started, or are starting, your business not only to generate money but also to acquire personal fulfillment and to spend your days doing something you're interested in, if not passionate about. Even the most pleasurable pursuits, however, can become exhausting when done for 80 hours or more per week.


When you efficiently manage your time, you have the ability to put your business on hold for a day, a week, or even months in order to live the life you want to live and stay fresh. It's a fantastic way to live and conduct business. Consider how productive, inventive, and enthusiastic you'd be if you woke up eager about the day and what you'd do.


You don't save time for yourself when you spend your days trying to get everything done. You don't set aside time for hobbies, friends, family, or recreation. These are the most vital aspects of life, and to ignore them is to do yourself a big disservice—especially when it isn't necessary. You can have your cake and eat it too with a little planning and a few tried and true time management methods and tools. You can run a profitable business while still having time to enjoy life.


What Happens When Entrepreneurs Don't Manage Their Time Effectively?


It is critical to be able to successfully manage your time in order to be successful. Allowing distractions is an important part of time management. What happens if you don't successfully manage your time? Work takes a hit. Lack of good time management results in hours and hours wasted on non-essential chores, leaving just a small amount of time for projects that have a direct impact on your bottom line. A good example is email or social networking. It's all too easy to lose track of time by tweeting, updating your Facebook or LinkedIn page, or responding to emails.


Ineffective time management also entails attempting to complete too many chores at the same time. It may appear that multitasking is a good idea. When chores are completed one at a time, however, they are completed significantly faster. If you juggle too many balls at once, one of them will fall out. Regrettably, the ball you drop could be the most crucial. Personal life suffers as a result. What do you do if something doesn't get done during regular business hours? Do you work on it on weekends or in the evenings when you could be spending time with your friends and family? Is work-related stress interfering with your personal life, making you irritable, too exhausted to socialize, and overall unhappy?

Okay, we've discussed the negative effects of poor time management on your health and business, but what about the positive effects of good time management?

Time Management's Advantages

Beyond the obvious advantages of increased productivity, pleased customers, and increased profitability, not to mention more free time, there are a few advantages you may not have considered. Mindfulness is a state of being in a Imagine being able to relax and unwind at 5:00 or 4:00 p.m., or whenever you decide the end of your business day should be. Not having to stress about what you didn't get done the day before and what awaits you the next morning. Having the ability to successfully manage your time will provide you with incredible peace of mind. You can have a sense of purpose and peace of mind at the start and conclusion of each day.  A sense of accomplishment and fulfillment There's a lot of satisfaction in achieving goals and crossing items off your to-do list. You'll be able to pat yourself on the back practically every day if you manage your time well.


More vitality. Multitasking and stress are huge energy drains. When you efficiently manage your time, you can do twice as much in half the time. You'll get better sleep and feel better at work and in your personal life.  More enjoyable. Time management allows you to devote more time to the vital aspects of your life. It's not that owning a business isn't valuable; it is. Hobbies, trips, time with friends and family, laughing, fitness, and the simple pleasures of life are all important.  A sense of being in command of your life. You achieve more when you know what you're doing each day, and having a plan in place where the action is taken every day provides you a fantastic sense of control. This power can and will spread to other aspects of your life.


We've talked about the benefits of time management and the consequences of poor time management. Now is the moment to start thinking about the worth of your time. You can make informed and profitable selections once you know this number. It's the first step toward time management success.


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