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4 challenges for women entrepreneurs and how to overcome them

  (BPT) - While opportunities continue to grow for female entrepreneurs, women-owned businesses are still in the minority, and women still face many challenges when embracing the entrepreneurial life. Starting a business is far from easy, and can be even more difficult for women, as they are often kept out of financial conversations, impacting their financial confidence as they age and preventing monetary discussion within their communities. While women face many obstacles in business, there are several powerful solutions that can take you far down the path of creating your own business. Here are some of the common challenges women in business face and tips to help throughout the process. Challenge 1: Work-life balance Work-life balance can be a challenge for men and women alike, especially parents, who juggle both family and career responsibilities. Striking a healthy balance between business and family life may be one of the biggest barriers to success for many. Solution: As an en

#The Daily Edition-Marketing for your small offline business






The methods we will discuss in this article will help you market your small offline business in a variety of ways.

 

Sponsoring local events is a good way to increase the amount of exposure your company receives. This can be as simple as making a monetary donation to a worthy cause in your community. Alternatively, you may have reached a point where you are able to donate shirts to one of the local children's sports teams.

 

If sponsoring is out of your price range, consider assisting by raising funds or raising awareness for a local cause or project instead. Is there a local charity that is always in desperate need of funds or supplies to continue its work? Alternatively, you could simply assist in publicizing a local summer or winter event.

 

It is possible for a small business to connect with the local community by participating in tradeshows or even local fairs, which can be very beneficial. If you're looking to promote your products or services, you might want to rent a table or booth.

 

If your town does not currently host any type of fair, reach out to other business owners and propose that one be established. Alternatively, you could start a Meet Up group in your local area. This is yet another opportunity for small business owners to network with one another and gain more exposure in their respective communities.

 

Most towns have a Christmas Parade, and you may not want to spend the money on afloat if you don't want to participate. Make an effort to be active in some way. This will assist you in having your company listed as a sponsor at the event.

 

Advertising your offline business with signs and logos on your vehicle are some other ideas for promoting it. This can assist you in attracting more attention to your company and increasing the number of visitors to your store.

 

Small business flyers are still effective; otherwise, your mailbox would not be overflowing with them on a weekly basis. Make use of this concept and come up with something unique that will make your flyer stand out even more.

 

Consider suggesting to your customers that they join your mailing list if they haven't already. As a result, they will be able to receive your flyer or newsletter via electronic delivery. A mailing list is also created, which can be used when new products are introduced, special offers are offered, or when you have something to share with your customers is available.

 

Consider ways to promote your business while also benefiting the local community if your town receives a large number of out-of-town visitors during the summer months. Creating a local map that includes information on places to visit, local restaurants, taxi services, and other services would be an example of this.

 

A collection of useful resources towards the bottom of the flyer or map, you should include a "provided by" section, which should include your company's mailing address, phone number, and website.  Additionally, you now have several suggestions for new ways to market your small offline business.

 

MARKETING FROM WITHIN YOUR OWN DOMAIN

 

Do you require some marketing suggestions for your offline business? Choosing advertising methods for your company isn't difficult because there are so many options available.

 

Advertising is one of the most expensive expenses a business owner can incur. While it is simple to place advertisements, if they do not generate enough revenue to cover their costs, you may quickly find yourself in financial difficulty.

 

Beginning with a small budget for advertising your small business makes sense when it comes to promoting your small business. Discover which methods are most effective for you, and then build on that foundation.

 

There are hidden treasures in your own backyard or neighborhood; you just have to know where and how to look for them. Begin to cultivate the habit of utilizing as much of your local community's assistance with advertising as possible. Just keep in mind that this is a two-way conversation. If another company helps you promote your business, you should do the same for them.

 

Joining a local business group is one of the most effective ways to get started. This could be something as simple as your local Chamber of Commerce or a Meetup group. This immediately puts you in contact with other business owners who share your values. You can learn from their mistakes and make new friends as a result of their experiences.

 

It can be difficult for a small business to have a budget large enough to cover advertising expenses. As a result, you must begin to think a little outside of the box. Make some good flyers and hand them out around town to see if that works. Create a press release and distribute it to the public, then notify your local newspaper of the event.

 

Offers to give interviews or even to teach a local class can be a great way to get your company's name out there and increase exposure. If you own a hardware store, you might consider offering to teach a class on how to use specific tools at a local high school, for instance.

 

Another excellent starting point is to establish contacts with businesses in your industry. Instead of viewing them as competitors, consider how you can both benefit from one another's experiences. Perhaps you have products that are related to one another and work well together. Alternatively, you might want to offer to promote them to your customers in exchange for their distributing your business cards or flyers to others. Alternatively, you could offer customers from a specific store, restaurant, or hotel a discount when they visit your establishment.

 

Don't forget to act as your own walking advertisement. You are the most knowledgeable about your industry. You understand what you sell or provide, as well as how the function of your product. You are, in fact, your own best form of advertising.

 

Remember to smile and engage in conversation with others when you're out and about in town. When you're waiting in line at a coffee shop, grocery store, or bank, strike up a conversation with the other people in the line. Nothing should be forced; instead, get to know people and appear approachable. This can easily lead to people enquiring about your company's offerings.

 

Your official newspaper, whether it's published in print or online.

 

Have you considered utilizing the concept of an online newsletter to assist in the promotion of your physical business? If this is the case, this is a concept that you should seriously consider exploring further.

 

It's similar to publishing a short magazine that informs your customers about useful products and services that you offer. Naturally, you want to promote your products in this newsletter, but you want to do so in a subtle manner.

 

You want to make your newsletter available to customers at no cost, and you want them to sign up to receive it. This can be completed at the time of purchase at the checkout counter. As they are paying for their product, you can suggest that they sign up for your newsletter as part of the transaction. After that, all you'd have to do is enter their name and email address into your database.

 

Consider the following illustration. Assume you are a veterinarian in your community. You could publish a monthly or bi-monthly newsletter that contains pet-care advice and suggestions. These suggestions may be related to information on seasonal care. Then, at the end of the newsletter, you could recommend a product that would be beneficial in this situation. Alternatively, you may simply wish to include a reminder about the importance of administering heartworm medications to your dog, as an example.

 

The most effective method of delivering your newsletter is to contract with a company that specializes in this. Autoresponders are a type of marketing software that automates the process of sending out emails. After registering with the service, you will be able to create a list of customers for your newsletter. As soon as you are finished, you can send it directly from your account's administration area. Aweber, GetResponse, and Mailchimp are some of the most popular services for this purpose.

 

In addition to promoting local events and sharing customers' birthdays or anniversaries, you could include information about other products or services. Again, using the veterinarian as an example, you could ask customers to send in photos of their pets, and you could feature one or two of these pets each month in your newsletter. Include a calendar of upcoming events in the area, as well as a list of places to visit and other useful information about the region. It also doesn't hurt to assist in the promotion of other small businesses in your area or to make recommendations. Alternatively, you might want to include a brief review of a local restaurant you recently visited or the salon where you recently got your haircut.

 

Maintaining a relationship with your customers through the use of a newsletter is a great idea. You can provide them with additional information, inform them of new specials or new products, and many other things. This when managed properly, a mailing list can easily turn into a reliable source of income for a business.

 

Making use of local events to promote your offline business is a great way to get your name out there. Participating in business-related activities in your community is a great way to gain more exposure for your small business if you operate in your neighborhood. The fact that you are trading your time for money provides you with the opportunity to promote your company to a significantly larger audience. 


Participating in local events such as trade fairs, country fairs, and even local business conferences and meetings are some of the best opportunities to make new contacts. If you become a member of your local Chamber of Commerce and attend its monthly meetings, you will have the opportunity to introduce your company to other members. This alone can be a valuable resource to have at your disposal. If there isn't already a business group in your area, see if there is enough interest to start one from scratch. If not, consider joining one that already exists. This will greatly assist you in bringing you into the public eye in your community.

 

Chances are good that your town hosts some sort of country fair at least once a year, even if you live in a small town. Make it a point to participate in the next one when it comes around. Consider it a method of allowing people to get to know you and your company better. Don't be concerned if you don't make a lot of money when you leave. The importance of the meet and greet aspect cannot be overstated, and it should not be overlooked.

 

Another way to gain exposure in your local community is to volunteer to speak at conferences. If you are a veterinarian or dentist, you could offer to speak about your field and provide free advice to those in attendance.  Offer to participate in a career day at a local college or high school if one is available in your community. Alternatively, you could offer a free class or workshop about your company and how it can benefit those in your community. If you are an accountant, you could, for example, provide free tax advice to those who request it.

 

Silent auctions and fundraising events are frequently held at schools, nursing homes, and retirement homes. Gift baskets for these occasions should include a prize and a business card from the sponsoring organization.

 

When you start looking for business events in your area, you may be surprised at how many events are available to attend. Of course, you are not required to participate in each and every one of them. Simply choose one or two events each year and make it a point to attend them on a consistent basis. Make a start right away by looking for a local event where you can volunteer your time. The benefits you could reap could be far more extensive than simply financial in nature.


More Suggestions:

A lot of the information you will find on the internet is geared toward helping you grow and market your online business through the use of the internet. But what isn't discussed nearly as much is how to use the internet, as well as other resources, to grow your small offline business. This article will provide you with some excellent pointers on how to go about doing just that.

 

It is possible that using the internet to promote your business will necessitate a small shift in your perspective. Instead of believing that the internet has a global reach, which it most certainly does, think of it as having a local reach. You should think of it as a way to get your company's products or services in front of people in your neighborhood. Can you imagine what it would be like to have your messages targeted to people in your immediate vicinity? Consider the amount of new business this could bring you in the future.

 

Social Media Has a Lot of Influence

 

A social media account is something that all offline business owners should have regardless of their industry. A Facebook page for your company, as well as a Google+ page, and perhaps a Twitter account and/or a LinkedIn account, may be appropriate for you. If you are unsure which one would be most appropriate, take a look at some similar businesses and follow their lead as a guide. A Facebook profile is a great place to start, and once you've set one up, you can use it to highlight different aspects of your company.

 

Another way to use the internet to help increase the visibility of your company is to become a member of a local online directory. This is a superior alternative to the traditional Yellow Pages advertisements that you may be accustomed to.  When people are looking for local products and services, they tend to start their search online, so it is critical that your company is listed on search engines.  Another way to get your company's name out there is through Google Places. This can be set up in conjunction with your Google+ account. When creating your Google Places listing, there are a few rules that must be followed.

For additional information, please see the following links:

https://support.google.com/business/?hl=en&rd=1 https://support.google.com/business/?hl=en&rd=1

 

Once you have your social media accounts set up, you can create flyers or new business cards that include links to your social media accounts. Clients can communicate with you at any time of day or night as a result of this arrangement. It is critical that you begin using your profiles on a regular basis after you have set them up initially. You can use this space to announce new products or special offers. However, you should make an effort to encourage your customers to leave comments and reviews about your company.

 

Taking advantage of the power of social media can really assist you in developing a strong online profile that will serve you extremely well both online and offline.


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