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4 challenges for women entrepreneurs and how to overcome them

  (BPT) - While opportunities continue to grow for female entrepreneurs, women-owned businesses are still in the minority, and women still face many challenges when embracing the entrepreneurial life. Starting a business is far from easy, and can be even more difficult for women, as they are often kept out of financial conversations, impacting their financial confidence as they age and preventing monetary discussion within their communities. While women face many obstacles in business, there are several powerful solutions that can take you far down the path of creating your own business. Here are some of the common challenges women in business face and tips to help throughout the process. Challenge 1: Work-life balance Work-life balance can be a challenge for men and women alike, especially parents, who juggle both family and career responsibilities. Striking a healthy balance between business and family life may be one of the biggest barriers to success for many. Solution: As an en

#The Daily Edition-The Art Of Research-Google AdWords and Other Useful Tools

 



Identifying Your Prospects and Customers

 

When conducting customer research, there are several places where you can act as a metaphorical fly on the wall and observe and record their behavior and interactions, as well as their conversations, complaints, and aspirations. Without a doubt, you can and should engage with your audience and find out what they want and require from you as well.

 

On the Internet, there is a lot of networking.

 

In order to interact with and/or observe your target audience, social networking sites are an excellent resource. Twitter, Facebook, and Instagram are all social media platforms that allow you to build groups and followers, ask questions, and simply observe your target audience. For example, Facebook allows you to create fan pages and groups that you can interact with. Joining a group or fan page allows people who are interested in your topic to express their interest, which provides you with extremely valuable information about both the level of interest in your potential website topic and how to best meet the needs of your target audience. As an example, if you offer courses on home organization, you may discover through social networking interactions that your target audience would prefer to receive a download or video course rather than an online course, or that they would be willing to pay for a private one-on-one coaching session. This is valuable information that will assist you in providing your target audience with exactly what they are looking for in your product or service.

 

Additionally, pay attention to the niche social networking sites that are tailored specifically to your industry, in addition to the mainstream social networking sites. You can find forums and chat rooms on just about any topic you can think of, and if you can't find a forum for your topic, you might be able to turn your frustration into a potential profit source by offering to host a forum for others.

 

Bookstores and periodicals are two types of businesses

 

Bookstores, magazines, and newspapers are excellent places to not only keep up with the latest trends, but also to learn about the types of information that your target audience finds interesting. Consider the following example: If you went to Amazon.com, you could search for bestsellers within specific categories. By looking at the "people who bought this item also bought..." feature, you can see what your target audience is purchasing based on the information you have gathered. Having this information gives you valuable insight into your customer and the types of information they are looking for.

 

Newspapers and magazines spend a colossal amount of time and money conducting extensive research to determine what information will be of interest to their readers and what will sell. Embrace and build on their findings to determine what works best. There are magazines available on just about every subject under the sun, from gardening to retail software and everything in between. Consider picking up a recent issue and taking note of not only what they're writing about, but also of the reader responses, which are typically published on the first page or two of the publication.

 

Use the Internet to your advantage.

 

In the event that you already have a website, putting up a survey, quiz, or poll is a great way to get feedback from potential customers. Several services provide this service, and often it is as simple as posting some code on your website that will either redirect visitors to the poll site or allow them to vote directly on your website. Another option is to include a survey in your newsletter or to post it on your website or blog. It can be difficult to provide constructive feedback. Offer a prize or a free product to encourage participation if you find that you are not receiving the response you would like. For example, an eBook or report could be offered as a prize or free product. If you don't already have a website up and running, consider creating a flycatcher page or landing page driving traffic to it in order to gather information about your business. Flycatcher pages are web pages that are used to gauge the interest of your target audience. Create a poll on it to gather information about the topics that your target audience is interested in. An additional incentive such as a giveaway will help to increase participation. Driving traffic can be accomplished through the use of AdWords or another PPC campaign. Set a predetermined number of responses, for example, if you receive 100 responses in the first couple of days, you can save money and turn off the AdWords program altogether.

 

Interviewing and conversing with subject matter experts

 

Finally, it is likely that there are experts in your industry who you can contact to conduct interviews with them.. The vast majority of people are delighted to speak on topics that they are passionate about, and they will gladly answer any questions you might have. However, if you are uncomfortable speaking with experts in your field, at the very least observe them and learn what they do well as well as what their prospects and customers respond to. Visit their website, read their blog posts and newsletters, purchase their publications (preferably the most recent ones), and invest some time in learning about what they do exceptionally well. This will also be beneficial if and when they become your competitors because you will know how to position yourself to compensate for their weaknesses or to address a niche audience that they are not currently targeting.

 

Tracking and testing are essential for staying in touch with your audience

 

Once your website is up and running, it's critical to keep track of your visitors' demographics, needs, and interests. In order to accomplish this, you should employ tracking and testing strategies in everything you do, from posting content on the internet to evaluating your marketing strategies.

 

It is critical to know and understand your target audience in order to profit from them. Also necessary for effective communication with them is a good understanding of their culture. If you hit the mark, you'll be able to build a base of prospects and customers who will eventually form your core community. Getting out of bed every morning will be a pleasure. If you don't hit the mark, your message will fall on deaf ears. You'll waste an inordinate amount of time and resources attempting to correct errors and marketing blunders. Hit the target as well as the people. Locate and establish a connection with the appropriate audience, and they will continue to spread the word and the wealth for years to come.

 

Searching for Keywords – Thinking Outside the Box

 

“Research is the process of walking up alleys to see if they are blind."

 

Bates, Marston

 

There is a formula that must be followed in order to be successful in keyword research. High demand combined with a limited supply equals keyword success!  However, this is only a portion of the story. The process of keyword research can be a very creative one. It's a combination of problem-solving, logic, and artistic expression. Logic is the key to this formula. When you think outside of the box, you are more likely to be creative and problem-solving.

 

Consider the following scenario: you are passionate about beer and want to build a business around it. You begin by conducting keyword research on the topic of beer. Initial results will reveal that "beer" is in high demand as well as abundant supply, and the companies listed at the top of search engine results are major players in their respective fields of expertise.

 

It's time to get creative – think about niches! Niche markets can have extremely high demand but limited supply. For example, during your keyword research, you may discover that there is a high demand for "Michigan brewpubs" but a limited supply. Once you've identified a few good keywords and keyword phrases, you can begin to investigate the possibilities for establishing a business venture on your own.

Keyword research is one of those things that most people are aware of, but they don't really understand why they should do it or how to do it well, if at all. Assuming that you haven't already, you should conduct some keyword research to determine the supply and demand for the topic of your website. The basics will be covered if you haven't already done so. While keywords are useful for demonstrating the viability of supply and demand for your topic, they will also assist you in optimizing your site for search engines, and as we will discuss in the chapter on content, they will assist you in determining what content your audience is interested in reading or watching.

 

Keywords are essentially the words or phrases that everyone is searching for, but only a few websites are providing the results for. It takes a lot of research to uncover these golden nuggets, but once you do, you'll be in the black like a pro. Consider the following scenario: you want to create a website about pets. Google "pets" and you'll see that there are millions of websites competing to meet the growing demand for these animals.

 

There is way too much competition! It is possible, with a little research, to find out that exotic pets or how to raise exotic pets are in high demand, but are in short supply. This means that there are only a few websites that address the subject. Then you know you have what it takes to start and run a successful and profitable website business.  In theory, it makes sense, doesn't it? Let's take a look at how it's accomplished.

Understanding Keywords

The Key to Driving More Traffic to Your Website Understanding Keywords: The Key to Driving More Traffic to Your Website. It's critical to understand the concept of "keywords" in order to effectively increase the amount of traffic that your website receives. When it comes to optimizing for search engines, keywords are the most important factor to consider.

Choosing the Best Keywords

The first step in increasing the amount of traffic to your website is to select the most appropriate keywords to target. The majority of people make the mistake of either selecting the incorrect keywords or selecting keywords that are too competitive for their business. One way to get started is to choose a primary topic that you are interested in developing into a business. As an example, perhaps you have a strong interest in martial arts. To begin, select your primary topic and look for the most widely used version of it. What are the most popular related keywords that people search for?

Once you've determined your primary keyword, it's time to look for some keywords with lower competition. To begin, you should focus on optimizing your website for keywords with low competition. It is only after you have begun to rank well for the keywords that you should consider optimizing for keywords with higher competition.

What is “website optimization”? 

Website Optimization is a term that refers to the process of optimizing a websiteThe following step is to optimize your website for the keywords you've chosen. Search engine traffic, both paid and unpaid, will be significantly affected as a result of this. The next step is to examine which keyword tools should be used to identify these magic keywords, as well as how to employ them.

Keyword Tools and How to Make the Most of Them for the Best Results

The tools discussed in this section include a variety of keyword research tools. Each tool will assist you in the following ways:

When Choosing a Profitable Market for Your Business

It's possible that you already have a target market in mind. If this is the case, congratulations! A few steps will need to be taken to ensure that you are investing in a market that will generate profits for you. There's no point in starting a business if it isn't going to generate revenue for you. For example, perhaps you have a strong interest in nutrition and would like to start a business that sells information and products related to nutrition. If this is the case, there are a few things you can do to narrow your niche or even create a sub-niche for yourself. Profits will increase proportionally to the narrowness of your market niche. Having a sub-niche does not necessarily imply having a highly targeted topic; it can also imply having a highly targeted audience. When it comes to this, keyword research can be extremely beneficial.

In order to calculate supply and demand

Once you've decided on your primary and secondary keywords, you'll want to conduct market research to ensure that they're viable and profitable keywords to target. This indicates that there are a large number of people looking for your information and a small number of businesses offering it. Let's take a look at and explain each of the five keyword research tools that can be used to research viable niches, supply, and demand. You'll need a list of keywords to research before you can begin using any of these keyword tools. Make a list of all of your business concepts. For example, if you are passionate about personal coaching and want to offer personal coaching services, you might use the keywords personal coaching and personal coaching services in your search engine optimization campaign. If you know that you want to provide personal coaching services to a specific demographic, such as single parents or aspiring entrepreneurs, including those keywords in your business plan will assist you in narrowing down the viability of your business concept.

The official website of Google.

Visit Google.com and type your keyword or keyword phrase into the search engine's search box. You'll be presented with a list of relevant results. Additionally, you'll see the number of results – for example, "Results 1-10 of approximately 350,000 for personal coaching for single moms" will appear in the upper right-hand corner. This will provide you with a very rough idea of how saturated the market is at the time of writing. Make a note of the websites that appear on the first page of results and visit them. Are they similar in any way to your business concept? Take a notepad and jot down the names of any websites that you think might be competitors so that you can go back and do more in-depth research at a later time.

Search engine marketing with Google AdWords

With Google, the next step is to go to adwords/Google.com/KeywordToolExternal to find out what keywords to use. Enter your keyword/keyword phrase here, and you'll see a different set of results than you would have otherwise. You'll see information about advertiser competition as well as an estimate of search volume. The ideal situation would be to have low advertiser competition and a high volume of searches. That indicates that a large number of people are searching for your keywords, but that there aren't many businesses that are focusing on them. There is a high demand and a limited supply. Google is a free and simple tool that will provide you with the stepping-stones you need to determine whether your business idea is viable and whether the keywords you choose will drive traffic and customers to your website. Generally speaking, the greater the demand for your specific keywords, the higher your search engine rankings will be, provided that you optimize your website for these keywords. The ultimate goal is for your website to appear on the first page of search engine results at some point in the future.


More to come.

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