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4 challenges for women entrepreneurs and how to overcome them

  (BPT) - While opportunities continue to grow for female entrepreneurs, women-owned businesses are still in the minority, and women still face many challenges when embracing the entrepreneurial life. Starting a business is far from easy, and can be even more difficult for women, as they are often kept out of financial conversations, impacting their financial confidence as they age and preventing monetary discussion within their communities. While women face many obstacles in business, there are several powerful solutions that can take you far down the path of creating your own business. Here are some of the common challenges women in business face and tips to help throughout the process. Challenge 1: Work-life balance Work-life balance can be a challenge for men and women alike, especially parents, who juggle both family and career responsibilities. Striking a healthy balance between business and family life may be one of the biggest barriers to success for many. Solution: As an en

#The Daily Edition-#Top Stories-#Business-YouTube-Treat YouTube it as if it were a business

 








Treat YouTube it as if it were a business

 

The first and most important step in figuring out how to make a lot of money from YouTube is to recognize that you need to treat it like a business in order to succeed. One of the most important things to learn in any area of internet marketing – and blogging is no exception – is how to properly format your text for the web. There's a problem with this because many people believe they can simply sign up for YouTube, post a few videos, and then enjoy tremendous success.

 

It simply does not work in this manner.

 

A large number of people have been able to make a full-time living solely from YouTube advertisements, and these celebrity "vloggers" have gained notoriety and a substantial income as a result of their efforts. However, if you listen to any of them talk about their business, they will tell you that it is difficult and that they spend a significant amount of time creating their videos.

 

In other words, if your goal is to make a lot of money while doing very little, you should avoid becoming a vlogger. The following is by no means a "get rich quick" scheme, nor will it be an easy road to travel down. These people put in a lot of effort, and if you want to be successful, you'll have to put in a lot of effort as well. In order to make YouTube your full-time job, you must approach it as if it were a full-time job. That means you'll have to work full-time hours and put forth significant effort to be successful.

 

The Influence of Volume

 

One way you'll accomplish this is by posting on a regular basis and sharing with others.

 

Suppose you put up one video on YouTube and it gets ten views the same day. You might consider that a failure. However, if you post another video tomorrow and another video the following day, and they all receive 10 views for a total of 10 days, you will have been seen by a total of 100 people. In other words, if you have 100 potential customers, and you sell an ecommerce product from your store, you might as well expect to make only one sale. But, perhaps more importantly, a significant portion of those 100 viewers may become subscribers. As a result, the second video will receive 12 views instead of the original 10 views. And the tenth video will almost certainly receive at least twenty views – provided that the video is of high quality. Inevitably, you will 'hit the jackpot' at some point. That implies that someone will engage.

 

You should most likely post your video somewhere where a large number of people will be able to see it. Alternatively, you may strike it rich with your SEO and produce a video that appears at the top of the search results page straight away. With a little bit of luck, you can suddenly find yourself getting more than 1,000 views or 3,000 views per video all at once. However, this is not a case of good fortune. You've created your own luck on this site by consistently posting new content and by refusing to give up even after your first video was a failure. It should be noted that this is a pessimistic viewpoint. Putting out content on a consistent basis, doing so well, and doing so in an intelligent manner will almost certainly result in increased exposure.

 

When you combine all of this with smart social media posting and self-promotion, the result is even more effective! If you post your videos to Facebook every time you make one, you'll be increasing the number of opportunities for people to see your content. You can still gain more exposure if you do the same thing on Twitter and if you post your videos in online communities (such as Reddit). Once again, the more you do this, the more new fans you will accrue, and the greater the likelihood that you will receive a major break.

 

Overall, the amount of effort you're willing to put forth is what determines your success. If you treat this as if it were your job and put in a reasonable amount of time, money, and effort into it, you will have a good chance of seeing a real return on your investment.

 

Extremely High-Quality Video

 

What comes along with treating YouTube like a business is the creation of videos of extremely high production value. If you film something on your phone in poor lighting with no script and then think to yourself, "that will do," you've failed miserably. In this case, your videos will appear low-quality, and even if you manage to generate enough interest for them to be seen, they may have the exact opposite effect of what you intended. Creating high-quality videos isn't always simple, but it is less difficult than you might think to accomplish. You don't have to be Steven Spielberg, and you don't even have to have expensive equipment to make a good film. Here are some pointers that will assist you in producing the highest quality videos possible without breaking the bank.

 

The Best Digital Camera

 

A significant factor in determining how professional your videos will ultimately appear is the quality of the footage you shoot. The surprising part, however, is that this does not necessitate a significant financial investment on your part.

 

As long as your video is in 1080p resolution at minimum, it will be sufficient for the majority of applications on YouTube. Most cameras that record video today will record in 1080p, so you won't have to spend a lot of money to get high-quality footage. As a matter of fact, the majority of smartphone cameras are capable of recording video in high definition. Any Samsung Galaxy Note 4 or higher will be able to record in 4K at 60 frames per second, regardless of the model. (60 frames per second is a nice bonus, but it is not required.)

 

Having the ability to autofocus and also being able to record sound are two of the most significant limitations of camera phones. Depending on your situation, staying in one place may be sufficient, whereas a small device such as a lapel microphone may be necessary. These are very inexpensive, but they will allow you to record audio at much closer ranges and with significantly higher quality than you would otherwise be able to. Audio quality is too often overlooked, despite the fact that it is one of the most important factors in creating a positive first impression with your content.

 

Lighting and set design are important considerations.

 

In addition, the location where you will be filming is critical. If you're filming in a crowded area with a lot going on around you, it can be difficult to hear what you're saying while also detracting attention away from the subject of the video – yourself.

 

Similarly, if you record your videos in your bedroom, it is not going to appear very professional, and it is not going to inspire confidence in your target audience! Instead, look for a location where you can record your videos that will look professional and that will serve as a good backdrop for your videos. Using a bedsheet and a desk lamp to create a completely white background is one option, and it is simple to accomplish with minimal effort (shine this onto the sheet to remove any shadows). In order to ensure that the bedsheet is taut, pull the sheet taut.

 

Take a look at the videos produced by I Am Alpha M, and you'll notice that they are extremely professional in appearance. To achieve this effect, all he needs is a wall that has been painted entirely in dark grey. Alternatively, an office (even a home office) can be used, or you can create your own workspace setup. The videos of NerdSync are recorded in front of a wall of comic books, which you can see if you look closely at the videos. This is a very simple design, but it looks fantastic. In fact, you can simply print out an A3 image of your logo and use it that way.

Make use of the'macro mode' on your camera to enhance the impact of this effect even further. As a result, you will be able to concentrate on the foreground (which will be you), while the background will be blurred. In addition to looking extremely professional, this also helps to prevent what's going on in the background from detracting from your excellent presentation skills.

 

In fact, by employing this technique, you may be able to film outside, on a beach, in a park, or even in front of a city skyline without being noticed. Just make sure that wherever you decide to film, it is consistent with the tone and intention of your video and contributes to the overall message – rather than simply being distracting, out of place, or forced. Other than that, there are a variety of other things you can do to improve the appearance of your videos. One excellent example is the use of colored lighting, such as that which can be created with the Philips Hue smart lighting system. This can give your footage an ethereal quality, allowing it to stand out from the rest of the competition.

 

And, while we're on the subject of lighting, make sure your face is well lit throughout. Brightness is important here because dark video will appear grainy and of lower quality, so you want it to be as bright as possible. The use of natural lighting is just as effective as using professional tools to achieve the desired lighting effect. You will get the best results if you stand or sit close to the light source so that it illuminates only one side of your face. This type of lighting is referred to as "Rembrandt" lighting, and it is extremely flattering.

 

Storyboarding, editing, and scripting are all important aspects of filmmaking.

 

The storyboarding and scripting will be two of the most important factors in determining your level of achievement. Nobody will watch your video even if you have the highest-quality footage and the most engaging narration. If you don't edit out the mistakes, no one will watch your video.

 

Observing other videos can assist you in making your own videos a little more impressive and professional in appearance. Pay attention to some of the most popular YouTubers and observe what works for them – you'll notice that a large number of them use a lot of short cuts, they speak in short blocks of time, and they move around on the screen. This enables you to memorize short passages of script, read them to the camera, move, and repeat the process as many times as necessary. After that, you can keep cutting from one clip to the next, giving the video a lot more energy and dynamism than if you just sat in one place and read it all in one sitting.

 

 

When you're speaking, try to be outgoing and animated, and almost 'act' what you're saying rather than simply reading it out loud. Some of your emotional expressions will be lost in translation, so try to be bigger and louder than you normally would be when you are speaking. Remember to leave enough quiet space between shots so that you can edit more easily after you have finished filming. Keeping your editing tight, on the other hand, will ensure that there are no awkward pauses or silences. The best approach to take in terms of script will be determined by the goal you're attempting to achieve. However, using a narrative structure, try to engage your audience as quickly as possible and get your point across in a way that will be captivating.

Supplemental Information:

 

Making your videos even better while strengthening your brand recognition can be as simple as adding a few extra materials..

 

For example, creating a 'video opener' can help you get more views and likes for your videos. Openers are used at the beginning of videos to draw attention to the content. Each piece will begin with a different piece of music, your logo, and a timer. As an alternative, you can begin each video with a short introduction, and then move right into your opener. Music, "bottom thirds" (titles and captions that appear in the bottom third of the screen) and your logo, which should always be present in one corner, are other materials that make a significant difference. Getting all of these things right will elevate your videos to the level of professionalism you desire, while also adding to their impact and utility.

 

If you don't have the time to do it yourself, there are plenty of freelancers to choose from at Fiver (www.fivesr.com), Elance, or UpWork who can do it for you (www.upwork.com).

 

Tips on how to make videos without having to appear in them

 

Some of you, who are reading this right now, are probably shaking your head in disbelief. Going in front of the camera is a terrifying prospect for some people. Either that, or they simply lack the ability to make an engaging presentation. So, what are you going to do now? As it turns out, you don't even have to be in front of the camera to make great YouTube videos! Making a slideshow is a good example of this. This can be done in Excel and saved as an MPG file. It's as simple as adding some narration on top of the video.

 

You can also use screen capture software to create tutorial videos that demonstrate internet marketing, coding, and web design. Or how about documenting video game "let's plays"? This has been done extremely well by some people like PewDiePie. Whiteboard animations and other business-like creations can be created with tools like Explaindio.

 

Finally, here's some advice:

 

You'll be treating your YouTube endeavors as a "real" business and reaping the rewards of that when you do all of the above. With any other type of business, your time, resources, and effort would be invested in order to see a return like this. However, optimizing your YouTube projects is also an important part of running your channel like a business. Streamlining the video creation and uploading process means cutting costs, creating systems, and doing so in an efficient manner. A dedicated filming location in your home or office, for example, can save you a lot of time when it comes to setting up and allow you to create more videos. Finding a way to automatically transfer your footage can also be beneficial. Your videos will become more professional as you develop habits, strategies, and tools to make them easier to make. This may influence where you place your script, how you read from it, and whether or not you maintain eye contact while doing so. It may also require you to consider things that will aid in your editing process later on.

 

Is there a reason why Hollywood movies use clappers that say "Scene 1: Take 3" and other such things in them?" For the simple reason that it allows the editor to quickly see what they're working with when editing They can simply cut to the beginning of the scene they require rather than searching through the footage and playing it back repeatedly. This allows you to shoot everything in one session and keep track of which "takes" worked best.

 

It is possible to sync audio and video files when they were recorded separately by using clappers. The reason for this is that clapping sounds cause an increase in the audio, so you can simply align the two increases in the editor. This is a strategy you can use, or you can come up with your own to make the process of setting up your computer go more smoothly. For example, I tape a piece of bluetack to a wall to ensure that the camera sees me before I start filming!

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