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The One Copywriting Technique You’re Not Using (+6 Ways to Do It)

There are two magic lands. One is the land of friendly grain-grower tribes, while the other is a motherland of mean-spirited hunters warring and betraying for profit. Can you guess which land is called Grataka and which one is called Lamoniana? Okay, hold that thought because we’ll get to it in just a sec. In today’s post, we’re going to talk about a copywriting strategy that you probably have never heard of and how to use it to write copy that sells . It’s got a complicated name, but it’s actually an easy and effective strategy. Let’s dive in. What is phonosemantics? Phonosemantics ( aka phonoaesthesia, aka sound symbolism) is a portmanteau word defining the theory that meanings come from sounds . Each sound, or phoneme, carries a specific psychological impression. Whereas onomatopoeias are a category of words that define themselves in the way they are pronounced, phonosemantics says that any word can make an impression based on the way it’s pronounced. Which explains why

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